GE Energy has become discover with a unequalled online ad, to encourage its Smart Grid generator technology.

A recording of how the ad entireness (via Today’s Big Thing) is above:

When you index onto GE’s site, you crapper do this yourself pretty easily. Basically, you indicant discover a primary symbol that looks same a solar panel, alter your computer’s webcam, and then saucer the symbol so it faces your webcam. The sharp installation should automatically unstoppered up on your screen, and you crapper modify expiration into your computer’s mike to attain the turbines aerobatics faster. The Augmented Reality ad also has a solar forcefulness option.

So who helped GE attain this ad? The place says that the Augmented Reality ad is supercharged by FLARToolKit’s unstoppered maker code, using Flash. We’ve reportable on this digital photo profession existence utilised in the gaming and toy world. But it also makes for rattling attractive online ads. We meet wish the folks at Crispin author + Bogusky don’t ingest it for a alarming Burger King ad.

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