Last January, Y Combinator start Addmired free the mettlesome iMob for the iPhone, tapping into the Brobdingnagian popularity of text-based ingroup games on Facebook and another ethnic networks and transfer them to Apple’s blistering ambulatory platform. That mettlesome has fared quite well, peaking as the App Store’s ordinal most favourite mettlesome (other companies same Zynga hit since free their possess mob-based games). Now the Addmired aggroup is hunting to cipher on the fury by antiquity clones same iVampires, which swaps discover the Mafia-themed gameplay for digit that focuses on the creatures of the night. And today they’re actuation a edition that is convergent on an all newborn demographic: the tween woman crowd.

Dubbed Girl Wars (iTunes Link), the mettlesome replaces the gritty guns and knives of iMob with stiletto heels and handbags. Founder archangel Leydon says that the gameplay is kindred to Addmired’s another games, but that it has been prefabricated significantly easier (presumably to attractiveness to a junior audience), allowing gamers to unlock items such more quickly.

Let me attain digit abstract clear: after activity Girl Wars for fivesome minutes, I hit no intention of ever impinging it again. The game’s preposterously flaming programme gave me a aching nearly immediately. And frankly, I won’t be astonied if whatever women encounter the game’s pore on clothing, malls, and ‘cat fights’ to be sexist.

But Girl Wars does just what it sets discover to do, substance the addictive gameplay of iMob and its ilk in a modify that module attractiveness to tweenage girls. And Leydon believes that it is the prototypal MMO on the App Store that is intermeshed towards the tween crowd, which haw support it accomplish the exploding ontogeny iMob achieved threesome months ago, though we crapper sure wait knockoffs if the mettlesome fares well.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.