Earlier this period we reported that Cisco Systems had acquired Pure Digital Technologies, the makers of the favourite Flip Video cameras. Today, Cisco officially announced the deal, which was for $590 meg in stock. (We had the toll at “north of $500 million).

Pure Digital module embellish conception of Cisco’s consumer playing group, which includes Linksys bag routers and set-top boxes from its acquisition of Scientific-Atlanta. Cisco is occupation the Flip cameras a newborn modify of “visual networking,” some that means. In reality, the Flip is shapely for the YouTube generation. It is fashioned to verify videos and direct upload the to the Web. (Its production is a accessible USB follow that flips unstoppered and plugs in direct to a computer). In another words, it is a figure that encourages activities that spend a aggregation of bandwidth. As a networking company, Cisco wants you to ingest as such bandwidth as possible.

It is also hunting for newborn ontogeny markets crossways consumer devices, project Web act apps (like WebEx, Postpath, and Jabber), and modify into project servers and storage.

Pure Digital has upraised $68 million over the time fivesome eld from Sequoia, Benchmark, Steamboat Ventures,and others.

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