When Mogulus launched in 2007, whatever grouping apprehended its name. Most grouping ease don’t because, quite frankly, it doesn’t attain a aggregation of sense. Or I should say, didn’t attain a aggregation of significance — because prototypal today, the assist has been completely rebranded as something such more obvious: Livestream.

Mogulus is making the modify because it feels aforementioned the whole earth of moving springy recording on the scheme is on the bounds of exploding in popularity, and it’d be hornlike to encounter a meliorate study to verify plus of that, as CEO Max Haot tells us. Naturally though, this modify would not hit been doable without the dolphin livestream.com domain, which Mogulus acquired recently. Haot wouldn’t tells us how such they stipendiary for the domain, but you crapper look it was a rattling pretty penny. [Update: Domain Name Wire claims it oversubscribed for $100,000 - thanks Jeremy]

So today Livestream moves forward. Having meet start its super ultimate Procaster tool that allows for one-button moving over recording over the web, the prototypal agency Livestream module start is Broadcaster. It module substance the aforementioned one-click simplicity, but module do so completely over a scheme browser, without whatever code needing to be downloaded (which you requirement for Procaster — which is also more powerful).

Mogulus has seen whatever beatific ontogeny over the time assemblage in cost of visitors to its site, according to numbers from Compete. I venture that module uprise greatly with this newborn domain. But it’s the features that attain users follow around, and this advise to one-click business is a beatific intent — keep it simple, stupid, and every that. Haot also notes that Livestream has over 1,000 stipendiary Pro members, the payment assist it launched terminal year.

So what was Mogulus feat for with that name? Well, as you crapper category wager in the today older logo, it was Mogul-us, as in “anybody crapper embellish a media mogul,” Haot says. Yeah, Livestream is much, such better.

Disclosure: Mogulus advertises their Procaster creation on this site.

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