We wrote most the noesis of brand buzz on ethnic media sites yesterday, and digit tributary characteristic to sound are individuals who are “influencers,” kindred in whatever structure to the way that Malcolm Gladwell highlighted in The Tipping Point. But how do companies encounter and then investment the noesis of these influencers on the web? Asiatic start Pursway (formerly famous as Datanetis), aims to support companies refer the influencers and mass for apiece creation or substance within their client database.

The start has meet upraised $6 meg in Series A resource from Battery Ventures. Pursway module ingest the resource to modify its dealings in aggregation and North USA and lease more engineers to advance to creation development.

Pursway’s profession helps companies not exclusive refer “everyday influencers” on Twitter and Facebook, but also searches blogs and another scheme portals to encounter ethnic influencers who are composition most portion brands or products. The profession then identifies, measures, and shows just how instrument body appearance their followers’ purchase decisions, gift clients marketing intelligence.

And Pursway has individual big-name clients who are using the startup’s technology. Vodafone Group, Orange and another companies are employing Pursway’s offerings to encounter the ethnic influencers for products. Pursway faces rivalry from Media6.