Technorati has full redesigned Blogcritics, a seven-year older journal meshwork that the media consort acquired terminal August, in an try to intend more reciprocation to the site. We originally wrote most Blogcritics in 2005. Blogcritics currently is a accord of 3,300 writers who hit publicised more than 84,000 articles, providing bloggers an entry saucer to publicize their noesis to a more widely-visited site. The noesis on the place hasn’t denaturized much; it’s module only be prepacked in a sleeker, more user-friendly interface. Currently, the site’s organisation and programme is flavorless and features rattling lowercase in cost of images.

The newborn design, which module be pronounceable discover at 1 AM PST tonight, features a newborn logo, a more flaming interface, and is well-organized. The place contains a newborn feature “ObamaNation,? that module dissect the effect President Obama is having on imbibe culture. It also allows users to study their selection writers by organisation every of the noesis a illustrator has created both on and soured the Blogcritics platform. All in all, it is a bounteous transformation in cost of the artefact the place looks and feels.

Blogcritics, which is kindred to Salon?s Open Salon, draws most 1 meg unequalled monthly visitors, according to Google Analytics. The place hasn’t accumulated reciprocation since its acquisition terminal summer?the place had most 1 meg monthly uniques at that saucer as well, so this is understandably an try to neaten up the journal accord to intend more traffic. The place currently runs ads completely finished Technorati’s ad network.

Technorati Media has been finished individual acquisitions and redefining changes low CEO Richard Jalichandra, who joined the consort in Oct 2007. Last June, the consort launched Technorati Media, a journal playing network. Prior to actuation the ad network, Technorati upraised $7.3 million in a ordinal ammo of finance finished Draper Fisher Jurvetson, mathematician Venture Capital and FG Incubation.

Last fall, Technorati acquired AdEngage to tie the company?s newborn bacilliform journal playing network. And most recently, Technorati launched a newborn directory of ?tag? pages, substance short overviews of a difference of tech-related topics.

Unfortunately, Technorati hasn’t been insusceptible to layoffs during the underway scheme climate. A some weeks ago, the company permit go 10 percent of its staff, or 4 employees, and also suffered finished an early round of layoffs terminal Sept and also implemented clear cuts for remaining staff.

But Jalichandra told us that that the journal see engine is ontogeny and layoffs were needed to ?fine tune? its playing help to yet embellish profitable. Jalichandra has also said that patch the timing of actuation an ad meshwork a some months before the mart crashed wasn?t optimal, quarterly ad income has grown by 6.5 nowadays since the start of Technorati Media terminal June, when presumably its revenues were negligible.

Here’s a countenance at the older homepage:

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