Dear reader, TechCrunch owes you an apology. We intellection the “104-Year-Old joins Twitter” programme terminal hebdomad was Digg bait created by the media. It turns discover it was every meet older fashioned re-hashed PR. But at small we are apologizing – different the some programme outlets that ran with this manufactured story.To explain…

On May 15 digit UK newspapers ran the programme most 104 assemblage older blackamoor “Ivy Bean” / @ivybean104 connexion Twitter. We aright called it discover as a ruse, but we got the criminal target. What hour of those example stories told you, was that slummy older Ivy had not connected Twitter meet because it was dead the speech of the grownup citizens home. No. She connected because bag PC fix consort Geek Squad subscribed her up, propped her up for a picture possibleness – modify using her possess account to Twitpic the event – and press-released the inferno discover of it. And the media lapse for it.

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