Viral recording chase and activity concern Visible Measures has winking a $10 meg program C ammo of funding, led by Northgate Capital. Existing investors Mohr Davidow and General Catalyst also participated, transfer the amount top the consort has upraised since start to $29 million. The terminal instance it upraised money was in January, 2008.

Visible Measures lets both ad agencies and bounteous recording business sites on the Web road viewership and contact with videos crossways the Web. Ad agencies crapper manoeuvre the power of limited recording ad campaigns, and publishers crapper wager which of their videos are existence played and passed around the most.

The consort is currently chase more than 200 meg assorted online videos and recording ads. Each period it measures the equal of 100 eld worth of agglomerated online recording watch consumption. It is disagreeable to alter the types of poetics ordinarily related with candid salutation ads to sort awareness.

Crunch Network: CrunchGear drool over the sexiest newborn gadgets and hardware.