VoxPop.TV, a San Francisco-based start that creates embeddable pop society contextual games for publishers same Entertainment Weekly, E! Online, and Maxim, has upraised $1.5 meg in Series B resource led by Hearst Interactive Media, with example investor True Ventures participating. VoxPop upraised $2 meg in Series A resource from True Ventures in 2007.

VoxPop module ingest the added resource to intend added creation utilization of its recreation platform. VoxPop’s games, which are ofttimes created specifically for publishers and are ad-supported, are supported on opinions and predictions on topics and underway events (like the Oscars or the Grammy awards). Games arrange from an E! Online mettlesome on what honor wore the prizewinning appurtenances to an awards exhibit to production brackets for March Madness at NCAA.com.

VoxPop has also overturned its imbibe society games into free, shareable widgets for anyone to place on a blog, ethnic networking place or website. Users crapper modify create a ?game lobby? of sorts by adding binary games to a page.

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