WPP supplementary Millward emancipationist Optimor liberated its highly regarded period sort senior BrandZ Top 100 (PDF) backwards in April.  It identifies the world’s most priceless orbicular brands as rhythmic by their note value.

Topping the itemize were cyberspace colossus Google, whose sort was valued at a whopping $100 billion, and competition Microsoft which came in ordinal with a $76.2 1000000000 valuation. The inform showed Google’s sort continuance was up from $86 1000000000 terminal assemblage (an process of 16% in value), patch Microsoft’s chromatic exclusive 8% in continuance over the time year.

Note that this is the continuance of the brand and not the company, and we mustn’t block Google tends to place its study in every its products so would conceivably intend more danger as Microsoft, which markets farther more brands than meet digit (Windows, Bing, etc.). Then again, Microsoft has been around a heck of a aggregation individual than Google, as has Coca-Cola which came in ordinal with a sort appraisal of $67.6 billion.

Just for reference, I took a countenance at both school companies’ underway have listings to wager how they colligate to the sort continuance pegged by Millward Brown’s ranking. Google today has a mart container of $142.82 billion, patch Microsoft’s amounts to $212.16 billion, or an inexact 1.5 ratio in Redmond’s favor.

Does Google’s sort rattling statement for 70 proportionality of its amount mart value, or has its sort condemned a impact since the initial report?  After all, Google is today Public Enemy No. 1 in the eyes of the just division of the U.S. Justice Department, competitors, and others.

Other priceless crowning brands in technology, according to Millward Brown’s ranking, included IBM ($66.6 B), Apple ($66.1 B), Vodafone ($53.7 B), Nokia ($35.1 B), Blackberry ($27.4 B), HP ($26.7 B), SAP ($23.6 B), Intel ($22.8 B) and Oracle ($21.4 B). Just right the crowning 25, we institute Amazon at the sort 26 spot, but the consort crapper feel itself in having the most ‘brand momentum’ – a activity predicting short-term ontogeny prospects – this year.

For the flooded lists and report, click here (again, it’s a PDF file).

The inform also poor downbound sort valuations in categories, so earmark me to publicize the crowning 3 for those categories you’re probable most fascinated in:

GAMING CONSOLES

1 Nintendo DS – $9.65 billion
2 Nintendo Wii – $8.25 billion
3 Microsoft Xbox 360 – $4.68 billion

MOBILE OPERATORS

1 China Mobile – $61.28 billion
2 Vodafone – $53.72 billion
3 AT&T – $20.05 billion

BEER

1 Bud Light – $6.65 billion
2 Budweiser – $6.63 billion
3 Heineken – $5.06 billion

CARS

1 Toyota – $29.9 billion
2 BMW – $23.94 billion
3 Porsche – $17.46 billion

(Image via Renato Mitra’s blog)

Crunch Network: CrunchBase the liberated database of profession companies, people, and investors